Our SM Methodology
Our methodology starts with research about what we want to
achieve online. Do you want to raise awareness about a product
or service, increase traffic on your site, improve customer support,
build a community or drive sales?
1. Research & Planning
With our Social media plan we'll give you a voice and a way to
communicate with peers, customers and potential consumers.
We'll personalize your "brand" and help you to spread your message in a relaxed and conversational way.
2. Engagement Strategy
Brands need to start thinking like a publisher nowadays.
They need to figure out the art of content marketing – communicating
with customers and prospects without selling directly.
It is essential that businesses have a strong social media engagement strategy to ensure they are connecting with customers to help drive their businesses and products forward.
We can help you build, engage and grow your audience on the social web!
3. Campaign management
Building an effective integrated campaign can ensure our
clients they are connecting with their key audiences. Campaigns
are important to motivate SM network users and keep them engaged.
Do we want leads, brand name exposure, Business Page “likes”?
You got new product release, major grand opening or new special event? Business objectives always come first, serving as main driving force for our creative planning and campaign ideas generation.
4. Reporting & Measurement
Have we met the goals established and the expected results?
What have we achieved so far?
The measurement process goes beyond measuring raw data such as
shares, likes, tweets, comments and reach. It starts with monitoring and listening to what people are saying about your company, changes in perception and brand sentiment. We align all set of social data and analytics with the business objectives to suggest the best strategies for your brand.